Privacy Policy

Privacy Statement

General Statement

Welcome to our Privacy Statement, where we explain our online policies and practices regarding customer information. Our primary objective is to ensure your understanding of how we gather and utilize information on this website, as well as to provide you with the means to reach out should you have any questions or concerns. At the core of our commitment is the value we place on our customers, and it is our hope that, through transparent communication of our data handling practices, we can foster a relationship built on trust and longevity.

It’s important to note that this site is interconnected with other websites and may also be integrated into additional online platforms. We strongly recommend that you thoroughly review the privacy policies of each site soliciting information from you, especially those requesting personal or financial data, prior to providing any information. Your privacy and security are paramount, and this precautionary step ensures a safe online experience.


Our Organization and Website

This Privacy Statement outlines the procedures through which we collect and utilize personal and non-personal information about you via our website. Please review the data collection and usage practices described herein, whether information is provided by you or gathered during your interaction with our website.

The primary objective of our website is to furnish online information regarding our dealership, as well as the products and services we offer. This Privacy Statement explains the nature of information we may collect and how we intend to use such information in the normal course of conducting our business. Furthermore, it emphasizes the safeguards in place to protect against the collection and utilization of children’s data.

If you have any queries or concerns about our privacy practices, we encourage you to contact us. We value your trust and are committed to maintaining transparency in our data handling processes.


Personally Identifiable Information We Collect From You and Methods of Collection

During a regular visit to our site, we do not automatically gather personally identifiable information such as your name, mailing address, email, or telephone number, unless you choose to provide it voluntarily. You can still access our website even if you opt not to share personal information; however, certain functionalities may be limited. For instance, you might be unable to participate in specific requests, have an order fulfilled, receive detailed product information (such as a quote), or qualify for a credit application if applicable.

The purpose of collecting personal information during your visit is to provide relevant information about our products and services and to fulfill your specific inquiries or requests. When you request details about a particular vehicle, service, or program, we may collect personal information to contact you accordingly and provide the requested information.

For your convenience, an email notification may be generated to confirm receipt of your request or information, particularly when you choose email as your preferred communication method.

To meet your product and service needs, we may collect various types of customer information from multiple sources. This information helps us identify you, verify details, evaluate requests, and facilitate the delivery of requested products and services.


How We Use the Personally Identifiable Information We Collect

The personally identifiable information collected on our website and other integrated sites may be utilized for the following purposes:

  1. Fulfillment of User Requests: Responding to inquiries, quotes, or requests for information regarding our products and services.

  2. Customer Interaction: Providing support and responding to questions or feedback from site users.

  3. Product and Service Development: Meeting requests for, or developing, new products or services based on user preferences and needs.

  4. Order Processing: Contacting users when necessary during the processing or delivery of requested products or services.

  5. Site Improvement: Generating analytics to enhance the website’s layout, content, product offerings, and services.

  6. Data Compilation: Compiling user data stored in our databases for permissible and appropriate operational purposes.

  7. Data Matching: Matching personal data collected online with offline data for consistency and verification.

  8. Legal Compliance: Complying with legal requirements as necessary.

  9. Permissible Business Uses: Utilizing the information for other lawful business purposes aligned with our operations.

These uses ensure that the information collected serves the user's needs and contributes to improving our products, services, and customer experience.


Aggregate (Non-Personally Identifiable) Information We Collect From You and Methods of Collection

During a standard visit to our site, no personally identifiable information about you is gathered. However, we do collect “aggregate” information during normal use, which is non-personally identifiable. This includes data such as which pages were visited, the amount of time spent on the site, and other general usage metrics.

Our goal in collecting aggregate information is to conduct website analytics that help us improve functionality and user experience. We track overall activity to assess which pages are most useful and to improve the organization and accessibility of site content.

When you visit our website, our servers may automatically generate a “session log” that records the IP address, referring website, pages visited, and the date and time of those visits. This information does not contain personal identifiers and is used solely for system administration and website performance enhancement.

We may also use “cookies” to collect aggregate data. Cookies are small text files that improve your visit by storing certain preferences and making navigation more efficient. There are two types:

  • Session cookies, which are temporary and expire when you close your browser.

  • Persistent cookies, which remain on your device until deleted or expired.

You may configure your browser not to accept cookies, but this may limit access to some site functions.


How We Use the Aggregate (Non-Personally Identifiable) Information We Collect

The non-personally identifiable information collected on our website is used for:

  1. Aggregate and Statistical Data Compilation: Improving website design and identifying the most useful features.

  2. Site Activity Measurement: Analyzing user behavior to better align the site’s content and structure with user needs.

This analysis occurs on an aggregate level, ensuring that individual users are not identified. In some cases, a third-party vendor may conduct this analysis on our behalf to enhance site functionality and overall experience.


Sharing Your Information

Personal information provided to us while requesting a product or service through this website is collected and stored in our database, subject to applicable legal restrictions.

We do not sell, rent, share, or provide your personally identifiable information to third parties, except as required by law or permitted for business operations. We may share information with our business partners and affiliates to help fulfill requests or support operational activities.

We may disclose your personal information without notice if required by law or if we believe in good faith that such action is necessary to:

  • Comply with legal obligations.

  • Protect and defend the rights or property of our dealership.

  • Safeguard the personal safety of users, our dealership, or the public.

Our site may include links to other websites for your convenience. We encourage you to review their privacy policies, as we cannot assume responsibility for their data practices.


Children’s Privacy

We are committed to protecting the privacy of children. We do not knowingly collect personal information from children under 13 years of age. If a child has inadvertently provided personal information, we encourage their parent or guardian to contact us using the information provided below so we can promptly delete the data.


Contacting Us

If you have any inquiries or comments regarding this Privacy Statement or need clarification on our website’s content, please contact us at (315) 205-4444. We value your feedback and are here to assist you.


Copyright Notice

All text, images, graphics, animations, videos, music, sounds, user interface elements, data, and other materials on this site are protected by the copyrights and other intellectual property rights of the dealership and its licensors. These materials may not be copied, modified, or distributed for commercial purposes without explicit permission.


Trademark Notice

All trademarks displayed on this site are protected under United States trademark law. Unauthorized use of these trademarks is strictly prohibited.


Changes in Policy

We reserve the right to modify this Privacy Policy at any time. Any revised version will apply only to data collected after its effective date. Updates will be clearly posted on our site. Continued use of our site indicates your acceptance of the revised Privacy Policy.